Thursday, April 6, 2017

Here Are All The Advertisers Fleeing Bill O’Reilly’s Show

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Dozens of advertisers have pulled their content from The OReilly Factor following revelations that several women have accused host Bill OReilly of sexual harassment.

Since Monday night, more than 40 companies that advertise with Fox News have announced theyre splitting from the show a response to a bombshell New York Times reportindicating that OReilly and Fox News have paid around $13 million in settlements to address complaints brought by five of his former female colleagues.

Fox News said in a statement Tuesday that it values its ad partners and is working with them to address their current concerns about the OReilly Factor. At this time, the ad buys of those clients have been re-expressed into other [Fox News Channel]programs.

Fox News did not immediately respond to a question about whether any companies have pulled ads from the network entirely.

Mercedes-Benz

Mercedes-Benz was the first company and one of six automakers to pull advertising from the show.

The allegations are disturbing and, given the importance of women in every aspect of our business, we dont feel this is a good environment in which to advertise our products right now, Mercedes-Benz spokeswoman Donna Boland told CNN, which first reported the companys decision, on Monday.

Hyundai

Hyundai announced its decision to pull advertising shortly after Mercedes-Benz did on Monday night.

We had upcoming advertising spots on the show but are reallocating them due to the recent and disturbing allegations,a Hyundai spokesman said.As a company we seek to partner with companies and programming that share our values of inclusion and diversity.

Lexus

We take our duties as a responsible advertiser seriously and have been closely monitoring the situation involving The OReilly Factor, the company told The Huffington Post in a statement on Tuesday. In response, we have asked our media-buying partners to move all Lexus ad inventory out of the program.

BMW

BMW confirmed with several media outlets on Tuesday that it was pulling ads from the show.

Mitsubishi Motors

Mitsubishi Motorsconfirmed its decision with CNN Money late Tuesday afternoon.

We will continue to monitor this situation as we assess our long-term strategy, a spokesperson said.

Subaru

In response to complaints on Twitter, Subaru said Wednesday that it had decided to pull ads from the show.

Coldwell Banker

The real estate franchise Coldwell Banker tweeted Tuesday night that it was pulling its ads, adding that it was disappointed to see one run on the show.

Credit Karma

Credit Karma spokesman Rick Chen confirmed to HuffPost on Tuesday that the company had pulled its ads: In light of the recent concerning allegations, we will not be advertising on this show and have asked for our ads to be removed.

LegalZoom

LegalZoom, a legal document services company whose ads ran on The OReilly Factor Tuesday night, told HuffPost on Wednesday that it was pulling its commercials.

The OReilly Factor was not part of our intentional media programming and we have pulled all ads from this show, a statement from the company read.

Ancestry.com

Ancestry.com, another company whose ads ran during Tuesday nights episode of the show, tweeted Tuesday night that it was working to remove them.

Sanofi Consumer Healthcare

The health products company Sanofi Consumer Healthcare told BuzzFeedon Tuesday that it had removed ads from OReillys show.

The controversy around The OReilly Factor program and allegations made against Bill OReilly are matters that we take seriously and will continue to monitor, a spokesperson said, adding that the company does not endorse the behavior or opinions of program hosts or the content.

Constant Contact

Marketing company Constant Contact confirmed to CNN Money on Tuesday that it was pulling ads, but noted that its commercials would continue to run on the program through that evening.

Based on the recent allegations and our strong commitment to inclusion, respect and tolerance in the workplace, we have decided to pull Constant Contacts ads from The OReilly Factor, the spokeswoman said.

Pacific Life

Insurance company Pacific Life, which had ads run during Tuesday nights episode, said Wednesday morning that it was no longer an advertiser on the show.

UNTUCKit

As a company in which more than two-thirds of our employees are women, we take sexual harassment claims very seriously, Aaron Sanandres, CEO of the mens clothing retailer, told The Washington Post on Tuesday. In light of the disturbing allegations, we instructed our media buyer this morning to reallocate our ad dollars to other shows effective immediately.

Allstate

Inclusivity and support for women are important Allstate values, the insurance company said in a statement. We are concerned about the issues surrounding the program and we have suspended our advertising.

H&R Block

The tax assistance company H&R Block announced its decision Wednesday morning.

The Wonderful Company

The maker of POM Wonderful juice and FIJI Water told BuzzFeed it has no ad inventory moving forward and that it is committed to a respectful and inclusive workplace environment and insist upon the same from our business partners.

Old Dominion Freight Line

Freight transportation company ODFL, another company that ran ads Tuesday night, tweeted Wednesday morning that it would pull its commercials.

GlaxoSmithKline

Pharmaceutical company GSK confirmed with several media outlets that it is temporarily pulling ads while it reviews the situation.

We are continually reviewing our advertising to ensure it is conducted in a responsible manner aligned with our values, a spokeswoman said. We have temporarily put a hold on spots running on The OReilly Factor while we assess this situation.

BambooHR

The human resources software company confirmed Wednesday that it was pulling commercials from the show.

T. Rowe Price

The investment company confirmed with several media outlets Tuesday afternoon that it would no longer run ads on The OReilly Factor.

Advil

Pain relief drug Advil, which is owned by the consumer products company Pfizer, announced its decision Wednesday morning.

The Society for Human Resource Management

SHRM, a membership association for human resources workers, confirmed its decision Tuesday afternoon.

Bayer

Based on the serious nature of these allegations, we have made the decision to suspend all advertising on the program in question, a spokesperson for Bayer, a German pharmaceuticals company, told CNN Money. This suspension has been requested immediately and will be handled as expeditiously as possible. We have been informed, however, that programming changes may not become effective immediately.

Wayfair

Online retailer Wayfair confirmed with several outlets on Tuesday that it was pulling its ads in light of the sexual harassment allegations.

Jenny Craig, Inc.

After refusing on Tuesday to comment on its advertising strategy, weight loss company Jenny Craig said Wednesday that it would indeed pull its ads.

Ainsworth Pet Nutrition

The pet food company announced its decision to pull ads on Tuesday.

Visionworks

Eye care center Visionworks released a statement Wednesday confirming its decision to pull its ads in response to the allegations against OReilly.

Amica

The insurance company announced its decision on Wednesday.

TrueCar

Auto pricing site TrueCar said Tuesday it was reallocating ads slated for The OReilly Factor to other shows.

Proudly Propane

This company ran ads during the show Tuesday night, but said Wednesday that it had received complaints and would stop airing commercials during OReillys time slot.

Carfax

Carfax, a site for researching vehicles histories, called the OReilly controversy a distraction from [its] mission when it announced on Wednesday that it was pulling ads from the program.

GoodRx

The prescription drug coupon company said Wednesday that it is in the process of pulling ads from the show.

BeenVerified

The background check company told HuffPost on Wednesday that it was pulling ads from OReillys show.

We continually monitor our advertising to make sure it aligns with our company values, spokesman Shawn Siegel said.

Consumer Cellular

The mobile phone company responded Wednesday to complaints on Twitter with an announcement that it had pulled advertising from the show.

Invisalign

Dental company Invisalign confirmed Wednesday afternoon that it was pulling its ads from the show.

MileIQ

MileIQ, a mileage tracking app, announced Wednesday via Twitter that it was pulling ads from OReillys show but that some pre-booked commercials might still run.

Stanley Steemer

The floor-cleaning service Stanley Steemer said Wednesday it is in the process of removing its ads.

Touchnote

The postcard app tweeted Wednesday that it was removing its ads from the show but some may still run, sadly.

Peloton

At-home exercise company Peloton confirmed Wednesday afternoon it was pulling its ads, noting the change might not be effective right away.

Reddi-wip

The dessert-topping company tweeted on Wednesday that it is pulling its ads from OReillys show.

Southern New Hampshire University

SNHU pulled ads from the show on Tuesday, a spokeswoman for the company confirmed with HuffPost on Wednesday.

In light of recent allegations, SNHU has pulled all advertising from The OReilly Factor. As a University, we value diversity, inclusion, and respect for all, and we take every measure to ensure our advertising is consistent with our core values.

Orkin

Rollins, Inc., which owns pest control company Orkin, confirmed with CNN Money that it has requested its ads no longer appear on the show.

Orkin buys its advertising in broad dayparts on networks that reach our target audience. We do not buy specific shows, including the OReilly Factor, Rollins, Inc.said. The OReilly Factor is in the daypart that we buy on Fox, and we have added that show to our Do Not Buy list in the wake of the current allegations.

WeatherTech (maybe)

After its ads ran on the show Tuesday night, the car accessory company replied to several complaints on Twitter stating that it is already working on adjusting [its] advertising schedule.

The company did not immediately respond to a request to clarify whether it is pulling its ads from OReillys show.

This article has been updated since its initial publication with the names of several more advertisers.

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